Wine and Song Chicago | Social Media Content Strategy, Video Production and Web Design

I designed a visually stunning website, produced engaging tasting videos, and implemented a targeted social media strategy for Wine and Song Chicago that established a strong online presence. As a result, the consulting business is now receiving 4,000 organic social media impressions per month across seven different channels. The social media effectiveness has attracted the attention of prominent organizations and led to exciting potential collaborations.

Website Design

I designed a visually stunning website that incorporated high-quality stock video to create an immersive and elegant user experience that aligns with the brand’s sophisticated identity. I created pages for wine classes, consulting opportunities, wine tasting videos, and blog posts.

Video Production

I set up and filmed a two-camera video shoot of a wine tasting event and edited the video into dozens of short clips to post on the website and across every major social media platform including LinkedIn, Facebook, Instagram, X, Pinterest, TikTok, Google Business and YouTube. I produced the videos in both horizontal and vertical format for desktop and mobile viewing. The videos helped establish Bill Gilmore’s expertise and credibility to book wine tasting engagements.

Social Media Content Strategy

I developed a comprehensive social media strategy for Wine and Song Chicago including a wide a range of graphic, video and blog posts to engage a wide range of audiences across social media. I automated the publication calendar using Adobe Express, Squarespace and YouTube Creator to quickly grow the audience, drive brand recognition and increase engagement.

Social Media Video Ads

🌟 Hi, I'm Bill Gilmore, the heart and soul behind Wine and Song Chicago. I'm passionate about bringing together wine, music, and community to create something truly special. Come see what makes us unique! https://www.wineandsongchicago.com/about-me

@BillGilmore #WineAndSongChicago #Community

📖 Enhance your wine knowledge with our engaging wine classes at Wine and Song Chicago. Perfect for beginners and aficionados alike. Don’t miss out on this enriching experience.

https://www.wineandsongchicago.com/classes

#WineClasses #WineAndSongChicago #WineLearning

🍷 Wine and Song Chicago’s Pop-Up bar program features themed nights, exclusive drinks, and - of course - fine wine. it’s the perfect way to unwind and enjoy the vibrant atmosphere of Wine and Song Chicago.

https://www.wineandsongchicago.com/pop-up

#PopUpEvents #WineAndSongChicago #ExclusiveNights