Guidehouse | Social Media Content Strategy, Video Production and Graphic Design

I developed a social media content strategy to highlight Supplier Leadership on Climate Transition, an initiative supported by brands like Coca-Cola, General Mills, PUMA, and Estée Lauder to reduce supply chain emissions. I created a wide variety of over a hundred graphic and video posts, which successfully doubled Guidehouse’s monthly LinkedIn impressions and followers in three months.

MHIView Social Media Video Post Samples

My strategy was to create a digital presence that was as dynamic and forward-thinking as the initiative itself. I focused on building a content portfolio that showcased the importance of reducing supply chain emissions in a way that was accessible and engaging. Each post was designed to evoke an emotional response and encourage our audience to take action. This approach led to a significant increase in online visibility. The strategic partnership with Guidehouse’s Director of Strategic Communications played a crucial role in this success, providing the strategic oversight needed to ensure our content hit the mark and drove the desired outcomes. The Director of Strategic Communications at Guidehouse provided key insights that enriched my approach and ensuring our content connected effectively with our audience.

COP28 UAE Video Post Sample

From November 30 - December 12, partners from Supplier Leadership on Climate Transition and Guidehouse will join other regional leaders in the energy and sustainability sectors to come together, course correct, and drive progress. The United Nations Climate Change Conferences are the world's highest decision-making body on climate issues and one of the largest international meetings in the world. 🌎

#SupplierLOCT #Decarbonization #SupplyChain #COP28 #ConferenceoftheParties #UnitedNations

Renewable Energy Course Announcement Video Post Sample

Alongside our partners, we are constantly innovating, moving ahead of the curve, promoting action over complacency. Announcing our new course track on Renewable Energy and Energy Efficiency for your supply chain. Read the full article here.

#sbti #cop28 #energyefficiency #renewablenergy #guidehouse #supplierloct

Climate Week NYC 2023 Video Post Sample

Day 1 at Climate Week NYC 🌿 gives us the opportunity to connect with people from all over the world to collaborate on #climateaction. Today, we want to highlight something important to our program: #decarbonization of heavy industry.

Manufacturers not only face unique decarbonization challenges, but they are positioned — and often expected through both competitive and consumer pressures — to be leaders in addressing Scope 1, Scope 2, and Scope 3 emissions.

“Manufacturers don’t have the luxury of putting off Scope 3 emission reduction. Manufacturers that know this are taking steps to tackle Scope 3 emission reduction, but it takes a massive amount of expertise and capabilities to define a future state around your supply chain.”

Supplier LOCT equips supply chain companies to address Scope 3 emissions through online education. We collaborate with companies to make this education accessible. Learn more about Supplier LOCT here.

#supplychain #carbonemissionsreductions #supplierloct

Supplier LOCT and MHI Co-Branding Video Post Sample

“On average, at least 80% of greenhouse gas emissions are produced in your supply chain,” says John Paxton, Chief Executive Officer at MHI: The Association That Makes Supply Chains Work “As a responsible business, you must work with suppliers up and down the supply chain, as well as inspire and motivate them to join you on your Net Zero journey.”

Our partner, MHI: The Association That Makes Supply Chains Work, released an industry newsletter with a focus on collaboration and supply chain sustainability. The newsletter specifically highlights the importance of Supplier LOCT, read the full article here.

#MHI #SupplierLOCT #collaboration #sustainability #guidehouse #supplychain