RHR International | Web Design, Social Media Content Strategy and Video Editing
I designed and produced website updates and videos for management psychologists to enhance the communication strategies for C-suite leaders at companies including HP, Airbnb, Target, and Mastercard. I edited 35 B2B web videos featuring senior leadership to improve communications and drive new business.
I enhanced RHR International’s digital presence through a series of 35 high-quality B2B web videos. This initiative aimed to showcase the insights and leadership philosophies to enhance the company's reputation as a thought leader in the business consulting sector. The project was about crafting compelling narratives that could engage a sophisticated audience of business professionals and decision-makers to highlight RHR International's unique value proposition in leadership development and executive coaching.
I ensured that each video met the highest standards of production quality in UHD 4K format to effectively communicated the intended message at maximum resolution on YouTube. This involved close collaboration with the Chief Marketing Officer and senior leadership to align the content with RHR's strategic objectives and employ creative editing techniques to enhance viewer engagement. By delivering content that resonated with the target audience, the video series played a crucial role in amplifying the company's brand message and showcase the depth of expertise within the team to contribute to the company's marketing success.