In an effort to bolster engagement among Boston College alumni, I spearheaded the design of both print and digital marketing materials tailored for key events throughout the year including Reunion, Commencement, and various awards ceremonies. This initiative required a strategic blend of creativity and marketing insight to produce materials that not only captured the essence of Boston College's rich traditions and values, but resonated with its diverse alumni community. By crafting invitations, programs, and digital content that reflected the prestige and spirit of each event, I aimed to foster a sense of belonging and pride among the alumni to encourage their continued involvement and support of the college's endeavors.

The outcome of this project was a significant increase in alumni engagement and participation across all key events. The marketing materials played a pivotal role in creating a cohesive and compelling narrative that connected alumni with the college's current achievements and future aspirations. Through a combination of visual appeal and strategic messaging, the materials effectively communicated the importance of alumni contributions to the college's ongoing success and strengthened the alumni network. This endeavor enhanced the overall experience of the events and reinforced the bond between Boston College and its alumni to demonstrate the vital role of thoughtful design and targeted communication in cultivating community and fostering long-term relationships.